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The extensive campaign for the Danish Home Guards has received a great amount of interest from the medias. January 16 you were able to read the following in the Danish newspaper Politiken:
The Danish Home Guards pleased with imagecampaign.
The general public’s knowledge to and trust of the Danish Home Guards has grown due to a large image campaign this autumn.
The Danish Home Guards got value for their money, when they spent them on a campaign that was supposed to disseminate knowledge of what the Danish Home Guard do, and how their members are trained.
The confidence in the Danish Home Guards qualifications to manage their tasks has mounted significantly, and the general public’s knowledge of their education and training has also mounted determines Institut for Konjunktur-analyse who has investigated the matter, before the campaign took off and when it ended.
Before the campaign “Confront your Prejudice” got on it’s wings, 42 percent trusted the Danish Home Guards.
After the campaign, broadcasted in the radio, shown in newspapers and on the Internet the number had increased to 42 percent.
The knowledge to the education increased from 10 to 14 percent, and the respondents knowledge to the specific exercises grew from 16 to 21 percent.
/ritzau/
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