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With just 4 months airborne campaign, CT-CPH and the home guard has now quadrupled the power of attraction.
Many Danes have taken to the latest row of commercials from the Home Guard – not least the youngsters. From the beginning of September the campaign has actually quadrupled the attraction of young people between 25 and 29 years.
In relatively short time CT-CPH has succeeded in turning many prejudices into knowledge. Actually the knowledge about the assignments of the Home Guard has grown 40%.
The analysis, which is performed by IFKA, furthermore shows that 64 % of the Danes now have faith in the Home Guard’s ability to solve its’ assignments.
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