SF-Film found out a thing or two about their targetgroups. Among other things they found out, that the Internet is the golden way to gain profit from the male viewers, while women are much easier to catch at the supermarket.
Read 3 quick questions for SF-Film here:
Tina Berg, Marketing Manager for the 20th Century Fox and MGM at SF-Film A/S:
- What are your primary gain from the quarry?
”It has been interesting to see which medias affect men and women to buy or rent DVD movies, also to see weather it’s price, genre or anything else, that matters.
The quarry has shown that we in the future need to pay more attention to the product, when we want to sell to men, and price when selling to women.“
- Men uses the Internet slightly more than women, when buying films. How can you use this kind of information in your future marketing
“It’s a quite relevant piece of information to gain. It means that we in the future will use the internet much more in our campaigns when we address men.“
Have you considered any further actions in your marketing, due to the quarry?
“We will definitely start using the Internet much more. And when we address women, we will need more advertising in householding direct mails. Movies for women must also in the future be more visible in the supermarket.“
