The Danish company Texpert needed to know
Knowledge of your market is essential to keep a well-run company. The more you know about your clients – the more of them you’ll get. Texpert wanted to be ahead of their competitors serving costumers, and went for the big test. CT-CPH.scope and CT-CPH.feel came forward and tested both online-users and local clients using a voxpop and an online-survey. The combination of the two tools created a perfect combination of answers, helping Texpert to cope both locally and nationally.
The dry-cleaning company got themselves a few surprises along the way, which has now contributed to a better strategy. This was pure and usable knowledge, which Texpert is now able to work with.
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CT-CPH.feel
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CT-CPH.scope
